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Sam Di Mauro
Artist & Designer, Lecturer Design Griffith University Queensland College of Art Leftfield-Innovative Design through Non-formal Processes:

  • General themes to consider the meaning of the word inhabit, the cultural qualities of the environment, the sensorial qualities of the environment, the challenge of new technologies.
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  • There is no longer one point of view not a formal approach to problem solving
  • Always start off with a metaphor to encourage a lateral approach.
  • The aim is to think those aspects that are taken from a scale so large, so broad that these have a much stronger meaning.
  • Avoid and stay away from a formal approach to problem solving. We have to be imaginative, fantastic. As designers we have to play with the 'what if' factor no limitations this is the true tool of the innovator.
  • Perhaps the objects of a new society need to become more miniature and transportable to satisfy the needs of cultural shifts and transient populations.
  • The look of the object, the style, has a short life - the language of vision.
  • Consider that the object will be used in a certain landscape/environment.
  • The designer is not to be a brief follower but a brief setter.
  • The design problem should take into account and not define so much a new individual product, as a new system, responding to new criteria of cultural and environmental quality.
  • The designer is in danger of falling in love with his her design.
  • The limits of our culture and the culture of our limits.
  • The possibility to propose new values, new lifestyles.
  • Semiotics of materials their depth and relationship to traditional preconceived ideas etc i.e. the cultural weight of things? Physical and semiotic pollution.
  • The emphasis in the designing of any product should be on the relation ship of the product to the human activity.
  • The relationship between person and object: technical and functional as well as poetic, symbolic and psychological.
  • The complexity of behaviours. Behaviours within society influenced by traditions and living habits
  • Environmental issues among the basic factors for success in the market.
  • Technological research: to manufacture products exerting a lighter environmental impact.
  • Looking at that which is primary to do with the immaterial aspects of design: the soft aspects of design,
  • the reverberation in the space of the items,
  • in short a result of looking at the environment (the object in question eg table) of immateriality on a much larger scale.

    In Conclusion, designers need to address the following:

    The designer works on scenarios not on single products
    The object will be used in a certain landscape/environment.
    The designer is not to be a brief follower but a brief setter.
    The art of designing is a narrative actor and not a scientific adjustor of parameters
    Totally aware of environmental issues.
    The designer must remain a generalist and know what is happening in some fields i.e. electronics and materials.

    BIOGRAPHY

    Salvatore Mario Di Mauro

    Born in Innisfail, North Queensland. Major Queensland designer/maker, artist, and educator. Italian/Australian parentage a significant influence. Works address multi-cultural heritage and history, community, cultural icons, place and belonging. Exhibited widely in Queensland and Japan since 1987. Represented in galleries in Japan and Australia. Work reviewed in: Art and Architecture; Architectural & Interior; Artichoke; Courier Mail; Craft Australia; Craftlink; National Trust Journal; The Cairns Post; and, Yomiuri News.

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